Two ways to join us
The Holiday Festival draws as many as 10,000 people across the day, and most of them find their way to the Marketplace. Whether you sell handmade goods, run a local service business, or drive a food truck, there's a spot for you.
Marketplace Street & Santa's Village
Holiday Marketplace
We welcome a variety of local businesses to showcase holiday- and gift-themed products and services. The Holiday Festival is a family event, and vendor merchandise must be appropriate for that audience.
The Marketplace Street Fair is a beloved highlight of the festival — a shopper's paradise of local vendors offering unique, mostly handmade wares. Mark your calendar and grab your credit card as you launch your holiday shopping, Ahwatukee-style.
- Marketplace date & time
Saturday, November 21, 2026 — 10 AM to 5:30 PM (or later) - Set-up
Saturday, November 21, 2026 — 7 AM to 9:30 AM - Location
Marketplace Street, Desert Foothills Park
1010 E. Marketplace Way, Phoenix, AZ 85048
Festival hours run 10 AM to 11 PM. Vendors are required to be present from 10 AM to 5:30 PM, and may stay later into the adult portion of the evening at no additional charge.
What kind of vendors are accepted?
Arts and crafts
Unique, handmade items — especially holiday-themed — for our two primary marketplace locations: Marketplace Way, and Santa's Village, which is kid and family focused. Kid areas can be craft focused: toys, light-ups, ornaments and the like.
Items do not have to be 100% homemade, but they must be original and customized in some way. We want a boutique market with things you can't find elsewhere. If you believe your items fit but are not handmade, email jamie@lightupahwatukee.org with pictures or social links.
Local services
We allow some area service-based businesses to have a presence at the festival — local dentists, chiropractors, roofers or banks, for example. Located in their own space in the park, these vendors follow the same guidelines as other marketplace vendors.
Service vendors should include a fun activity for visiting families: giveaways, roulette wheels, balloon animals, dog treats. Your chosen activity needs to be submitted and approved by the committee before the event.
Licensing & space
A State TPT license is required, and you are solely responsible for reporting your tax and income to the individual cities. Apply for a TPT license.
Each vendor is assigned a ten-foot by ten-foot space. You bring your own 10×10 canopy tent, and your own power source if needed.
Marketplace pricing
Rates include a 10×10 space for the entire day of the event. No vendor spots are sold after November 13.
Arts & crafts vendors
| Regular — through October 31 | $170 |
| Late — through November 13 | $190 |
Local service vendors
| Regular — through October 31 | $300 |
| Late — through November 13 | $350 |
A Pick Your Spot option is offered in November for premium locations.
Please read the LUA Holiday Marketplace Rules, Regulations and Guidelines before applying. All vendors must abide by every item listed. If your application is accepted and you do not follow these rules, you will be asked to leave the market with no refund. Download the rules (PDF).
Apply for a marketplace booth
Complete the form and someone from the committee will contact you about next steps and payment.
Marketplace booth application
Email us the details below and someone from the committee will reply. The button opens a message with the list already filled in — just add your answers and send.
- Contact name
- Business name
- TPT license number
- Your email
- Phone
- Website
- Product / service description
- Additional comments
- How did you hear about LUA?
Food Truck Trail
Food vendors
The festival takes place Saturday, November 21, 2026 from 10 AM to 11 PM at Desert Foothills Park. Food trucks are open and selling from 10 AM to 5 PM, with the option to stay until close.
Our goal is a diverse array of cuisines to suit our 8,000 to 10,000 guests, with minimal duplication. Acceptance is first come, first served. We provide the space for your cart, truck or trailer; you provide the generator and electricity your operation needs.
- Set-up
Set up by no later than 9:30 AM - Selling hours
10 AM to 5 PM, welcome to stay later at no additional charge - Location
Desert Foothills Park, Ahwatukee
Next steps
1. Complete the form
Fill in the interest form below with your truck details.
2. Email your menu
Send a PDF, JPG or link of your menu and offerings to jamie@lightupahwatukee.org.
3. We'll be in touch
Someone from the committee will contact you about approval, pricing and the payment link.
4. Roll in
Set up by 9:30 AM on festival day and get ready for a long, good day.
Food vendor pricing
| Regular food vendor fee | $400 |
| Late entry — November 1–12 | $500 |
Apply for the Food Truck Trail
Complete the form, then email your menu. Someone from the committee will follow up.
Food Truck Trail application
Email us the details below and someone from the committee will reply. The button opens a message with the list already filled in — just add your answers and send.
- Restaurant / food truck name
- First and last name
- Length of your truck / trailer / tent
- Type of food
- License number
- Your email
- Phone
- Website
- Social media handles
- How did you hear about LUA?
Last year's marketplace
A sample of the local businesses who set up on Marketplace Street in 2025 — arts and crafts, jewelry, candles, woodworking, holiday gifts, food and more.
Art
- Desert Beach Co. — Resin creations
Jewelry
- Desert Beach Co. — Jewelry
- Eagle Creations — Stainless steel necklace and earring sets, bracelets
- LQ Gemworks — Handmade sterling silver and gemstone jewelry
- Permanent Jewelry Club — Permanent bracelets
- Tocara — Luxury jewelry
Candles, gifts & clothing
- Beekeeper Candles — Antique and unique soy candles, wickless warmers, scent shakers
- Charitable Hooker — Crochet beanies, scarves and seasonal decor; a portion of sales supports cancer patients and veterans
- Crochet by Vy — Handmade crochet plushies
- Damsel in Defense — Personal protection devices
- Glitter Crush and Sugar Candle Co — Glitter and rhinestone custom tumblers, pens and keychains; homemade candles
- Inked in Gray Press — Fiction books and bookish merch — totes, journals, pens, bookmarks
- My Sassy Bags — Handmade cloth bags to go over clear stadium bags
- Opal Moon Facepaint and Makeup — Face painting, henna, glitter and bubble braids
- Wonda's Scented Body Oils and Incense — Body oils, incense and burners, essential oils, tea candles
Food & snacks
- Artic Freeze — Freeze-dried candy
- Loco Sourdough — Sourdough baked goods
Experiences
- Permanent Jewelry Club — Permanent bracelets
Home decor
- Magical Creations — Handmade crystal, metal and wood jewelry for the whole family
Questions about applying?
Reach the vendor committee and we'll get back to you.